Can Korean entertainment finally reform?


When Korean dramas first became popular outside of Korea in the early 2000s — “Winter Sonata” (2002) and MBC’s “Jewel in the Palace” (2003) are prime examples — the viewership was mostly Asian.

It was at this time that the term hallyu, or Korean Wave, began to be used to describe the popularity of Korean entertainment overseas.

While Korean films, such as “Oldboy” (2003), “Train to Busan” (2016) and “Parasite” (2019), have received international recognition since the early 2000s, it was not until the arrival of Netflix hits such as “Squid Game” last year that Korean dramas caught the

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