Scooter Braun Talks BTS and His Company’s Future With Korean Entertainment Giant HYBE

When Scooter Braun and Bang Si-hyuk first began to discuss the possible merger of their two companies, their Zoom calls had surprisingly little to do with business. As Braun, whose Ithaca Holdings was acquired by Korean entertainment giant HYBE in a $1.05 billion deal, recounted in a Variety cover story this week: “We talked about our interests, meditation, music, family, and we really became friends.”

The conversations went so well that Braun traveled to South Korea, self-quarantined for the mandated period of time, and saw firsthand the presence and power of the company formerly known as Big Hit Entertainment

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