Sean Hannity will not be giving a forecast (yet). But Fox Weather, which will be funded by advertisers, is aggressively poaching star meteorologists from Houston, Seattle, St. Louis and other markets. It is also taking a run at major talent at the Weather Channel, with several Hollywood agents recounting frenzied bidding wars. A top Weather Channel meteorologist — Shane Brown, whose title was “senior weather product architect” — defected to Fox last month despite efforts to keep him.
Inside Mr. Murdoch’s company, the view is that the sometimes-staid world of weather TV is ripe for disruption. Fox is hiring a