JYP Entertainment Starts Fan-Engagement Division

Leading the new department as CEO is JYP Entertainment’s HK Shin, who oversees TWICE and has been an instrumental force in introducing the group to U.S. and global audiences. Prior to that, he worked on the global music teams at Samsung and Korean tech company Naver.

Coincidentally, this past January — long after Shin departed the company — Naver invested over $320 million in HYBE Entertainment, the parent company of social media app Weverse, which K-pop stars use to connect with their fans. The massive deal, among others, only served to underscore the growing value of fan engagement platforms

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