Jeremy Cowart’s Lightograph Animates a Still Photo With Moving Light

GIFs are no longer just cheesy ’90s internet animations that look about as professional as Word Art and PowerPoint animations. As moving photographs become a mainstream form of expression, the media has evolved into fine art. The latest example of this? The Lightograph. Celebrity and portrait photographer Jeremy Cowart‘s patent-pending Lightograph animates a still photograph with moving light.

A self-portrait of the photographer. © Jeremy Cowart

Similar to a Cinemagraph, a Lightograph is a moving photograph. But, unlike a Cinemagraph, the subject doesn’t move. Instead, the light does. This format allows photographers to capture the same subject—and the exact

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