Tag: bring

The Office of Nightlife wants to bring 24-hour entertainment districts to NYC

The city that never sleeps is considering new 24-hour entertainment districts that would allow New Yorkers to party all night long.

The NYC Office of Nightlife (ONL), which the city set up to help struggling music venues stay afloat and is led by the city’s first Nightlife Mayor, Ariel Palitz, released its first-ever report this summer, floating ideas like a nightlife museum and funding efforts to soundproof clubs around town. Additional advice includes tips to create programs that seek to support DIY venues and events and the use of underutilized spaces as sites for cultural programming of all sorts.

But

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playerWON launches to bring TV ads to console games

After months of testing, marketers are finally going to be able to start running video ads within console and PC games.

Why it matters: In-game advertising, a linchpin of mobile gaming, could be very lucrative for console and PC developers. But studios have been hesitant to adopt them, fearing that a clunky ad experience would mess with user engagement.

Driving the news: A first-of-its-kind in-game advertising platform called playerWON launches this week, allowing big-name marketers that are used to running splashy TV ads the ability to target younger demographics with similar types of spots that will run in video games.

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